CHICAGO — Retailers attending the recent spring market at the Apparel Center here said although traffic appeared slower, those in attendance endorsed the trends, especially the strong use of color.
“I thought the mood was positive,” said Helen Chase, owner of Trillium Fine Clothing for Women in Mt. Pleasant, Mich. “Attendance seemed down to me, but the fellow buyers whom I spoke with felt favorable about business.”
“What I saw I liked,” she added. “Color is continuing.”
“The market was pretty quiet,” echoed Judy Walby, owner of the Peppertree in Rochester, Mich., “but we like spring a lot. The color was inviting. It was happy, it felt good.”
Fran Ano, buyer for Four Squires in Antioch, Ill., and Chuck Hines in Barrington, agreed: “It wasn’t busy, but I liked the merchandise.”
In particular, Ano liked the movement from capris to more full-length pants and skirts. “She’s been in capris for four years,” Ano said of her customer who she believes is ready for a change.
Ano ordered Telluride casual sportswear in mango, fuchsia, lime and blue, as well as shirts, jackets and T-shirts with dragonfly cutouts from Michael Simon and soft floral sundresses from Capricorn. She also opted for dressy separates from Sigrid Olsen in aqua, fresca and pale lime, including sequined croqueted tanks.
In terms of trends, Ano noticed several manufacturers selling built-in bra tanks and tops with interesting sleeve treatment, ties, pleating and lots of hoods, as well as novelty skirts.
“A lot of business is going into skirts with embroidery, appliqué and cutout designs,” she said.
In turn, Ano believes customers will be buying dressier separates rather than dresses. Karen Kane helped meet that need, she said, with blouses, short jackets and skirts embellished with embroidery and burnout patterns in mango and basil, as did Meritage with beaded blouses and skirts for evening in black and gold, black and white, and black and pink combinations.
Ano also picked up some terry-cloth activewear by Wild Palms and novelty T-shirts featuring Chicago landmark buildings such as Wrigley Field by Glima.“I believe those will sell well,” she said. “That category [novelty T-shirts] is selling well now, and I expect it will continue. Anything novelty is better than anything boring. What’s not happening is very basic merchandise.”
Particularly impressive was the price of some clothing at the market, Ano noted. Michael Simon, for example, was “very well priced for what it was,” she said. Ano thought some dragonfly cutout separates should retail for around $150, and they were coming in for under $100.
“Some manufactures have really tried to be conscious of the consumer’s pocketbook,” she said.
Chase, meanwhile, was enticed by color. “I saw a lot of corals, pinks, oranges, peaches, limes and blues,” she said. Some seasons, it’s all neutrals and earth tones, she added.
Chase continued to buy from her core resources: Eileen Fisher, Sigrid Olsen, David Brooks and Windridge.
“They looked good for spring, and I was pleased,” Chase said. “They sell very well for me. The fit, color and style appeal to my customer base, and they’re all exactly right for my store.”
Chase ordered silk georgette separates from Eileen Fisher, a Sigrid Olsen navy group for cruisewear, and sage, yellow and denim coordinating separates from Olsen. From David Brooks, Chase liked red and white coordinating separates and plans to order novelty fashion sweaters from Pink Poodle.
“My buying was comparable to last year, not up or down,” she said. “I was using this market to work my regular resources.”
Walby also was drawn to the colors exhibited at the market, ordering cotton sweaters by Willow in green, coral, pink and black, and sundresses and capris from Susan Bristol in limes and yellows.
She also plans to introduce a pink story for resort, including a pink raincoat from Supply & Demand. “We went with pink, pink and more pink,” she said, adding, “We’re looking for cool pink jewelry to make it pop.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)