By  on June 22, 2005

LOS ANGELES — Retailers will need to invest in some comfy walking shoes for the next MAGIC trade show at the Las Vegas Convention Center, Aug. 29-Sept. 1, because the already expansive show will be adding a collective 30,000 square feet of additional selling space for its collaboration with the JCK jewelry show and the ISAM swimwear show.

The new shows have been added in response to growing demand from the retailers for those categories, said MAGIC marketing director Camille Candella. The accessories, junior accessories and JCK exhibitors will be housed together in the Las Vegas Hilton, adjacent to the LVCC and connected by a skywalk. ISAM, meanwhile, will occupy a separate pavilion within the resort category at WWDMagic. Exhibitors and retailers will be able to register at both venues.

"Since August 2003, we've seen a 20 percent increase in the of number of buyers looking for accessory resources," said Candella, who added that the show has also seen a 24 percent increase in accessories exhibitors. A survey of retailers revealed that 50 percent either carry or plan to carry jewelry.

Although JCK markets a range of jewelry, from fine to fashion, it is the fashion category that will be presented at MAGIC. "We're really going after trends in silver, gold, alternative metal and semiprecious stones," said Candella.

The show, which will add 10,000 square feet of selling space to MAGIC, is already 80 percent sold, and Candella said that they are open to allowing for more space if the demand continues to grow at this pace.

"The natural synergy that exists between the JCK brand, the meeting place for the fine jewelry industry, and the MAGIC event, the epicenter of the fashion industry, is tremendous," said JCK vice president Dave Bonaparte, in a statement. "[It's] a wonderful venue for our jewelry designers and manufacturers to forge new relationships and partnerships with tens of thousands of boutique owners."

ISAM will receive 20,000 square feet of selling space, not including MAGIC's swimwear category, which will be located adjacent to the ISAM show so buyers can easily shop all vendors.

"ISAM tried to do a stand-alone show on its own, and it wasn't as successful as they'd hoped," said Candella, adding that the partnership was just formalized at the end of May.

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