By  on July 25, 2008

BEIJING — For its first retrospective in Mainland China, Comme des Garçons didn’t delve into its archives of avant-garde fashion. Instead, the Japanese label converted 5,300 square feet of gallery space into a maze of iconic Comme des Garçons print matter — corporate images, magazine advertisements and invitation cards — from the past 25 years.

“Printed matter is a crucial part of expressing the spirit of Comme des Garçons,” Adrian Joffe, the company’s managing director and the husband of creative director Rei Kawakubo, told WWD before the exhibit’s opening this month. “In a way, seeing a dress on a mannequin is less powerful than seeing [printed matter] blown up.”

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