NEW YORK —?Beauty’s involvement at the fashion tents this season has grown to such a spirited pitch that vying for a spot backstage has become a show in and of itself.
And, for the first time, mass companies are commanding just as much attention as luxury brands by supporting backstage beauty for designers and by writing six-figure checks for Mercedes-Benz Fashion Week sponsorships.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)