WWD.com/fashion-news/fashion-features/competitive-spirit-759938/

Unilever Prestige will begin round two of Competition this March, when it launches a new version of the original Nautica fragrance, which had been discontinued. Sources estimate the recast scent could ring up between $20 million and $25 million in first-year retail sales.

This story first appeared in the December 27, 2002 issue of WWD.  Subscribe Today.

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