NEW YORK — Comptoir Sud Pacifique is getting a facelift. The 27-year-old niche fragrance brand changed the name of its collection to “Eaux de Voyage,” has upgraded packaging and added products.
The brand, purchased in February by William Millet, a former Chanel executive and Benoit Rouquayrol de Boisse, formerly of Givenchy, will launch a new fragrance called Bois De Filao this September. “This is the first [new] fragrance to mark the relaunch,” said Susan Anapol, president of Comptoir Inc., the exclusive distributor of Comptoir Sud Pacifique in the U.S. She added that “it symbolizes the new direction.”
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