By  on July 11, 2007

Even if the labels and logos were covered up in ads for fashion brands, consumers would still recognize a few of the top apparel names, said Robert Passikoff, president of marketing consultant Brand Keys. Names noteworthy in that regard include Ralph Lauren, Giorgio Armani, Chanel and Brooks Brothers.

The bottom line: Fashion brands matter less than they used to, but the ones that do mean something to people matter more.

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