By  on October 18, 2007

The contemporary category has been booming at retail for the last few seasons, so what does that customer want for fall? Well, all the key trends, from novelty jackets and high-waisted jeans to sequin tops and beaded dresses. Key labels include Milly, Vince, Alice + Olivia and Paige. Here, some of the season's best-selling items so far:

Where: New York
Fall bestsellers: Belted cheetah car coat by Milly and a sequin racer-back tank by Henri from Henri Bendel.
Retail prices: $678 for the coat, $208 for the top.
Who's buying: "[Milly's coat is for] the girl looking for something versatile and stylish that goes with everything," said Ann Watson, the store's vice president and fashion director. "[The sequin top is for] a girl who is looking for something special to go out."
Why they've done well: "Animal prints are a big trend for us and this coat is very versatile. It looks great over a dress or paired with skinny jeans," Watson said. "[The tank] is the perfect top, with just the right amount of shine, to wear with jeans or trousers for a night out — and a racer-back is incredibly sexy."

Where: New York and
Fall bestseller: Milly's fake fur cheetah-print jacket.
Retail price: $470
Who's buying: "It's the perfect jacket for the uptown girl, at a great price," said Shira Lauter, vice president and divisional merchandise manager for Bergdorf's 5F department.
Why it's done well: "It's just so cute," she said.

Where: 54 stores nationwide and
Fall bestsellers: Alice + Olivia's beaded tunic, Vince's quilted leather jacket and Seven For All Mankind's high-waisted trouser.
Retail prices: $484 for the tunic, $595 for the jacket and $209 for the trousers.
Who's buying: "The current trend of shine and the wide-leg jean is what the Saks Fifth Avenue contemporary client wants," said Michael Fink, women's fashion director.
Why they've done well: "Novelty tops continue to be one of the easiest wardrobe pick-me-ups out there," he said. "These particular styles are selling to both our contemporary and designer clientele. She's buying contemporary to go with her designer bags and shoes."

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