By  on February 27, 2008

ATLANTA — Converse Inc. is commemorating its 100 years in business in 2008 with the global launch of a new advertising campaign the N. Andover, Mass.-based athletic footwear and apparel company has dubbed Connectivity

Connectivity, the company said, celebrates 100 years of disrupting the status quo. It features legendary icons from the worlds of music, art, sports and fashion, including James Dean, gonzo journalist Hunter S. Thompson, and Sex Pistols bassist and punk idol Sid Vicious.

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