By  on February 13, 2009

This month, Giorgio Armani is unveiling his grandest vision yet—a 43,000-square-foot Fifth Avenue flagship to showcase his entire world, from clothing to chocolates, fragrance to furniture. While the current economic climate may not seem like the most auspicious time to open an ambitious new emporium, the Milan-based designer is confident that his rigorously honed modernist aesthetic remains more resonant than ever. Here, the designer discusses vision, visibility and the importance of being persistent.

How do you define beauty?

Beauty is something innate, which belongs to one’s own personality and interior values rather than to one’s physical appearance. In other words, a beautiful mind is the key to attractiveness. In this sense, I strongly believe that cosmetics are about enhancing rather than masking one’s features, just as I believe that clothing should never disguise the wearer, but instead should help reveal his/her inner character.

How do your nurture your mind, body and soul?

It’s very important to take care of our body and our skin as the condition of these refl ects how we are doing both physically and mentally. I’m happy to use my men’s skin care cream—Skin Minerals for Men—every day. I also drink a lot of water to keep hydrated, and exercise every morning with my personal trainer.

How do you define creativity?
Creativity is a way of expressing one’s own ideas and tastes. My favorite channel of expression is designing products of different kinds—in this way, I have a ready outlet, and am able to convey my aesthetic values.

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