Teens and trends go hand in hand, so brands that cater to this age group are naturally working around the clock to figure out how to market to them. What helps? A mixture of celebrity endorsements, innovative products and a memorable logo, for starters. As part of Piper Jaffray's biannual "Taking Stock With Teens" study, teenagers nationwide were asked which apparel and footwear brands reigned supreme in terms of how trendy they were. Brands were rated on a scale of 1 to 5, "1" being the trendiest and "5" considered out of style. In addition, the study found teens continue to spend a significant amount of money on fashion (apparel, footwear and accessories), which represents 44 percent of the total teen budget for the spring 2007 season.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"