NEW YORK — Barry Cord finally has a retail home to showcase his quirky style, and the jewelry and accessory designer hopes it will be the first of 20 stores to open in the next five years.

The designer, who is in the midst of shedding the Kieselstein moniker from his brand name, on Tuesday opened its first company-owned store on West Broadway between Prince and Houston Streets in SoHo here. The 5,000-square-foot, two-level store is called Barry Cord Kieselstein Cord, a name that will be used until shoppers get familiar and comfortable with Barry Cord.

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