NEW YORK -- Sara Lee Corp. said Tuesday that Cornelis Boonstra, who became president of the company only six months ago, has retired.
The company said that Boonstra, a 55-year-old executive who has been with the firm for 20 years, was retiring for personal reasons. A spokeswoman for the company said she could not elaborate. Boonstra could not be reached for comment.
His retirement was effective Dec. 31, the company said. In addition to leaving the post of president, Boonstra also retired as chief operating officer and as a director.
It is expected, however, that Boonstra will continue his association with the firm by being named to the supervisory board of Sara Lee/DE, a Dutch entity that oversees a large portion of the corporation's businesses, including most of its international operations. This is expected to happen in the fall, the spokeswoman said.
Boonstra, a Dutch citizen, joined Sara Lee in 1974 as general manager of its Intradel division in the Netherlands. He became executive vice president in 1988, with responsibility for the company's coffee, grocery, household and personal care businesses. He continued to be based in the Netherlands until moving to Chicago, Sara Lee's headquarters city, when he assumed the presidency last July.
Boonstra's duties will be absorbed by two corporate senior vice presidents. They are Donald J. Franceschini, 57, who is chief executive officer of the Sara Lee Intimates division and director of the Personal Products division in Europe, and C. Steve McMillan, 47, president of Sara Lee's worldwide food operations, as well as its household and personal care and Sara Lee/DE businesses. Franceschini and McMillan will report to John H. Bryan, chairman and ceo of Sara Lee Corp., with Franceschini directing the corporation's Personal Products operations and McMillan overseeing the household and personal care lines of business and the packaged meats, bakery, coffee and grocery operations worldwide.
With his expanded responsibilities, Franceschini will oversee a complex of international apparel and accessories businesses that posted a volume of $6.1 billion in the fiscal year ended July 3, 1993.
In addition to its intimate apparel business, which features such names as Playtex and Bali, the personal products group includes Sara Lee Hosiery, maker of the Hanes and L'eggs brands; the knitwear division, which makes men's and women's underwear, casualwear and activewear under the Hanes, Hanes Her Way and Champion labels, and the Aris Isotoner and Coach accessories lines.Bryan, in a statement, noted that Boonstra "leaves a very important legacy to the corporation," having been one of the "major figures in the development of our international presence."
Analysts generally concurred that Boonstra's exit most likely was based on a desire to change his lifestyle.
Les Pugh, of Salomon Bros., said, "He's spent the last six months traveling a lot more, and he also moved to Chicago. I think it was a genuine lifestyle decision and he thought, 'I don't need to do this anymore."'
"I think he left truly for personal reasons," said Joanna Scharf of S.G. Warburg. "He's an extremely good operations manager with an aggressive American style. He left of his own volition, and it's a loss to the firm."
Ronald B. Morrow, an analyst for Smith Barney Shearson, said: "He got along famously with John Bryan for the 16 years they worked together. It wasn't a blowup between him and Bryan."
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye