Sensi, Giorgio Armani’s new women’s fragrance, was inadvertently omitted from a list of most promising fall women’s fragrance introductions that appeared July 25, page 9. According to industry sources, Sensi is expected to generate $25 million in retail sales for the fall season. That would put the Armani fragrance at about seventh place on the list, tied with Burberry Brit.
This story first appeared in the July 29, 2003 issue of WWD. Subscribe Today.