A Coopers & Lybrand television commercial, appearing during "60 Minutes" and other news programs this month, is the first ad plugging the accounting firm's retail consulting practice. An item on March 11, should have said that Coopers & Lybrand has run TV spots before, but none featuring its retail practice.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus