DARMSTADT, Germany — Cosmopolitan Cosmetics, the cosmetics and fragrance subsidiary of Wella AG, has signed a long-term licensing agreement with Gerry Weber International for the marketing of fragrances and body care products.
This story first appeared in the December 13, 2002 issue of WWD. Subscribe Today.
Cosmopolitan plans to launch the first Gerry Weber women’s fragrance as early as summer 2004.
Founded in 1986, Gerry Weber is one of Germany’s leading moderate women’s wear companies, offering monthly apparel collections as well as related accessories such as bags, eyewear and jewelry. The Gerry Weber holding company generated sales of $404 million in fiscal 2000-2001. The company’s brands, which include Gerry Weber, Taifun, Samoon and Court One are sold in 56 different countries to 6,000 retail accounts as well as the company’s own 490 stores.
“Gerry Weber combines high awareness levels and growing presence on the international market,” stated Heiner Gürtler, Wella’s chief executive officer. “This new license agreement will further extend our position on the international fragrance market.”
Gerhard Weber, CEO of the fashion house, said that Cosmopolitan Cosmetics is “an ideal partner for us. We are convinced the first fragrance will give our fashions a new additional dimension.”
Further details of the licensing agreement were not made known. Sources said that Cosmopolitan would develop Gerry Weber as a prestige brand.
However, the fragrance will be distributed in bridge channels here, including selected drogeries, as is the case with Cosmopolitan’s Naomi Campbell and Mexx fragrances.