With September tomes on the newsstands, fashion magazines are giving readers a firm reminder of what’s on trend for fall. And it’s hard to miss the larger-than-life costume jewelry by Louis Vuitton, Lanvin and the like piled on throughout the pages. But there’s good costume outside of the four-figure price range. Stores including J. Crew, Club Monaco, Ann Taylor, Ann Taylor Loft, Talbots and private labels, such as Victor Alfaro for Bon-Ton, have revved up collections that offer the impact of the designer trend without the price tag.
Consider Club Monaco’s Fleur de Lys collection, introduced for fall. As the company’s first “statement jewelry” capsule collection, the line, which includes demonstrative cuffs, gold chain necklaces, some with oversize rhinestones and leather straps, and charm bracelets — all bearing a fleur-de-lis motif, derived from Club Monaco’s French-Canadian heritage — is intended as a big, bold extension of the store’s fall “downtown aristocrat” theme. “We thought jewelry is the one category where we could really take that theme to the ultimate level,” says Robert Page, Club Monaco’s vice president of accessory design, who was inspired by heirloom objects and Forties’ costume jewelry. “Any time we do something that’s this emotional and out there, people really react to it.” That’s true, it appears, even if the price point (up to $279 for a dramatic grosgrain ribbon necklace) is a little higher than usual. Says Page: “We rushed the collection to our new store in Honolulu, and we sold the most expensive piece within the first day.”
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