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PARIS — Costume National has a sleek new address in the City of Light.
This story first appeared in the November 19, 2002 issue of WWD. Subscribe Today.
The 2,000-square-foot unit opened earlier this month on the Rue Cambon, hunched between the Rue de Rivoli and the upscale Rue Saint-Honoré shopping artery. It features cement floors, white walls, black ceilings and steel accessories.
But designer Ennio Capasa, who came up with the store’s design, insists it’s not minimal.
“I wanted the store to be warm and inviting,” said Capasa. “I think it’s the right moment to think about the customer and to open up to her. It’s not the time to think purely about aesthetics. Sometimes, shops have just tried to impress the customer. Now, it’s time to make them feel at home.”
To that end, Capasa said he positioned sofas, chairs and tables around the shop to “create an inviting atmosphere.”
He also stressed that the shop, although recognizable as Costume National, had been designed with Paris in mind.
“Paris is chic and a little underground,” he said. “The New York shop, for instance, is very underground and all black, while Tokyo is all glass and very technological. For Paris, I wanted to have a piece of history. We restored the stone we found behind one of the walls, for instance.
“Today, it’s important that every shop be different,” he continued. “Fashion customers travel the world. They get tired of seeing the same thing everywhere. I like to have each shop a little different. Each shop should communicate the emotion of the city it’s in.”
The Paris unit is Costume’s ninth shop in the world.