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Cotton Inc.’s Pitch to Brands

NEW YORK — In a nod to the growing role of manufacturers’ brand managers in making sourcing decisions, Cotton Incorporated last week reorganized its global product marketing division to directly target these managers, as well as its...

NEW YORK — In a nod to the growing role of manufacturers’ brand managers in making sourcing decisions, Cotton Incorporated last week reorganized its global product marketing division to directly target these managers, as well as its traditional audience of mill executives.

Mike Tyndall, previously senior director of global product marketing, has been named senior director of Americas mill marketing. Dennis Horstman, previously manager of global product marketing, has been named director of brand marketing.

Both officials report to Dean Turner, senior vice president of global product marketing for the Cary, N.C.-based promotions organization.

“We have recognized more and more that the private label business, as well as the national brands, are really driving forces in our industry today,” said Turner. “They source wherever they want to and we want to make sure they are using cotton, but we also want to make sure we are doing the best we can to help them compete.”