NEW YORK — Cotton Inc. said Wednesday it had selected Omnicom Group’s DDB Worldwide as its new advertising agency, finalizing a three-month search.
Cotton Inc.’s advertising, which will have an annual budget in excess of $20 million next year, had been handled for 30 years by Ogilvy & Mather New York and did not come up for review until a few months ago, when Cotton Inc. brought on agency search firm Select Resources International to find a new partner. The final four agencies in the search included Publicis, Lowe, Ogilvy & Mather New York and winner DDB.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)