NEW YORK — First J.Lo, now Celine — Coty Inc. is snapping up pop stars left and right.
On Tuesday, Coty announced it had signed an exclusive global licensing agreement with Canadian songstress Celine Dion to develop and market a fragrance line. The scent collection, to be marketed within the Coty Beauty division — the fragrance firm’s mass market arm — is expected to be launched in the second quarter of 2003. The fragrance introduction will coincide with Dion’s debut with the Cirque de Soleil show in Las Vegas.
"As part of our strategy, we have been looking at celebrities because we felt that it is really those types of personalities that create a lot of buzz and resonate in consumer life today," said Eric Thoreux, president of Coty Beauty Americas. Coty’s Lancaster unit recently launched a fragrance with singer/actress JenniferLopez, aka J.Lo, called Glow.
Thoreux said that Dion is "perceived by the consumer as a very experiential and balanced person in the way she has achieved success on the professional side but balance in her personal life — even stopping her career to raise her child."
He continued: "All of this is an incredible way of going through the complexity of modern life with elegance. At the same time, her music strikes a deep emotional chord in her audience."
To start, the fragrance will be distributed in upper-end mass market stores like J.C. Penney Co., Sears and Shoppers Drug Mart in Canada, and will likely be expanded into traditional mass stores such as Walgreens and CVS.
Dion is said to be deeply involved in the creation of the fragrance. She was not available for comment, but in a statement said: "I wanted to partner with a beauty company that would develop a product in line with my values. Like creating music, it is important that beauty products appeal both to one’s senses and emotions."
Thoreux said he spent a day last week with Dion’s marketing team in Canada to work on the project. "She is involved in every step," he said. Fragrance house Creations Aromatique is working with Coty and Dion on the juice.Thoreux said the fragrance will have a "prestige image," adding, "it was very important to her [Celine] that it can be affordable. She has always had an accessibility factor."
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion