NEW YORK — The newest Marc Jacobs fragrance, Blush, represents two sides of one grand strategy: the designer’s desire for continuing credibility in the fragrance market and Coty chief executive Bernd Beetz’s goal of creating global power brands.

Few designers are hotter than Jacobs, a fact his fragrance licensee, Lancaster, is well aware of. While it’s been barely a year since Lancaster — beauty giant Coty’s prestige arm — acquired the Jacobs scent license from LVMH Moët Hennessy Louis Vuitton, the company has wasted no time adding new elements to the business. Lancaster launched a flanker, Essence, to Jacobs’ first beauty brand less than six months after purchasing the license last May, and immediately began work on the scent that would become Jacobs’ second brand, Blush, coming this fall.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus