LOS ANGELES — A competitive apparel climate has led to the shutdown, at least temporarily, of Irvine, Calif.-based Counter Culture. About 20 employees at company headquarters have been let go in the last three weeks, according to Pat Fraley, a...
LOS ANGELES — A competitive apparel climate has led to the shutdown, at least temporarily, of Irvine, Calif.-based Counter Culture. About 20 employees at company headquarters have been let go in the last three weeks, according to Pat Fraley, a founder. Counter Culture stopped shipping its men’s and junior lifestyle-oriented clothing in April.
At its peak, the line, founded 12 years ago in a Huntington Beach garage by Fraley and Mike Schillmoeller, sold to 350 wholesale accounts, including Jack’s Surfboards and Ron Jon Surf Shop, and generated about $6.5 million in sales.
Since 1997, the brand has been licensed to a company owned by Ivan Spiers called Nzania, which also has the licenses for Strawberry Shortcake and Stage 28. For now, Fraley said Counter Culture plans to continue shipping the balance of its merchandise to about 30 Beyond the Beach stores — also owned by Spiers — in Southern California, Arizona and Hawaii. Fraley, who began working at O’Neill Clothing two weeks ago as the men’s designer, said the partners are exploring the next step for Counter Culture. “Selling the brand is one option…and we’ve been approached by domestic and international companies,” he said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast