NEW YORK — Leslie Blodgett wants to start a nighttime beauty revolution.
Blodgett, the president and chief executive officer of Bare Escentuals, hopes women will "stop wearing their husbands' T-shirts to bed and [instead] buy beautiful lingerie and high thread-count sheets." She suggests they can stop slathering on heavy creams and adopt her new skin regimen called RareMinerals Skin Revival Treatment Night. She's even donned a silky negligee at a press party heralding the debut of RareMinerals to hammer home her point.
An offshoot of her company's successful BareMinerals, a mineral makeup line, RareMinerals is applied before going to sleep and is said to deliver smoother, brighter and healthier skin overnight. "And it makes you more attractive when you go to bed. My husband is happy," quipped Blodgett.
RareMinerals was a pet project of Blodgett, who, in her quest for innovative products, discovered the beauty benefits of soil from organic farms.
The organic soil mineral concentrate was formulated to be absorbed deep within the skin to promote exfoliation and cell turnover, while reducing the effects of acne, redness from rosacea and hyperpigmentation. In addition to the organic soil mineral concentrate, RareMinerals includes vitamins C and A, antioxidants and anti-inflammatory factors. "We like to say you wake up with the skin you were born with," said Blodgett. Additional benefits, she added, are the reduction of fine lines and wrinkles, an increase in skin firmness and elasticity, increased skin hydration, a reduction in the appearance of pigmentation spots or imperfections and fresher, brighter skin.
In a controlled independent laboratory study with women ages 30 to 46, nearly 84 percent of the sample said the product made their skin feel softer, smoother and refreshed after three weeks. More than 80 percent claimed to have clearer skin, fewer visible imperfections and less discoloration. Nearly 90 percent said their skin was less dry.
Another unusual component of RareMinerals is a patented pillow puff applicator. The puff helps users apply just the right amount of powder. There is even a mirror on the top of the container so it can be applied at bedside.
RareMinerals will bow next April exclusively in Sephora. In May it will roll out to Bare Escentuals boutiques, QVC and other retailers stocking Bare Escentuals. The suggested retail price is $60 and there are four shades — clear, light, medium and dark. Blodgett said RareMinerals can be used with other nighttime products or alone. She isn't ruling out expanding the franchise to include other night products, perhaps for men.
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