TOTOWA, N.J. — Beauty is hopping into bed with Bed Bath & Beyond.
The retailer, which operates 427 stores across the country, acquired Harmon, a health and beauty care retailer, in March. It was quickly predicted Bed Bath & Beyond would expand its beauty presence.
But the 60,000-square-foot store here, opened two weeks ago in a former Bradlees site, has more than just a smattering of beauty products. There is a 4,000-square-foot Harmon store within the store, situated on the right side of the store and including a glass fragrance counter, specialty cosmetics brands and rows and rows of salon hair care. Signage hangs over the area to alert shoppers to the fact that this is a Harmon department.
Many of the same items are featured in a freestanding Harmon unit just a mile down the road, but consumers appear to appreciate the convenience of one-stop shopping for home and beauty needs. By offering beauty merchandise, Bed Bath & Beyond offers a competitive edge against its rival Linens ’n Things — also situated a short hop away on bustling Route 46 — which sells only a small supply of bath and aromatherapy merchandise with its home items.
By acquiring the 27-store Harmon, Bed Bath & Beyond is able to edge into the lucrative beauty business without having to establish an identity. Harmon is well known for its vast selection and keen prices in its operating markets of New York, New Jersey and Connecticut. There are currently two Bed Bath & Beyond units sporting Harmon departments, and the company won’t comment on future Harmon expansion plans. The other store with a Harmon is in Iselin, N.J. According to Ron Curwin, Bed Bath & Beyond’s chief financial officer and treasurer, the other installation is in an existing store, and the department is located to the left of the entrance. The departments are experimental and the company is assessing the success of the mixture as well as which location works better — the right or left side.
The Harmon at this store offers prestige fragrances such as Estée Lauder’s Youth Dew priced at $23.99 for a 2.2-ounce eau de parfum. There are also specialty items such as Frownies, which are said to help reduce wrinkles, for $13.29 (144 pads). Peg cosmetics are featured from leaders such as L’Oréal, Revlon and Maybelline, but also niche brands including Petunia’s Just Having Fun, Jordana, Sorme, Palladio, Irene Gari, Rubigo, Traffic Jam, Lord & Berry, Prestige Cosmetics and Diane Dubeau. Harmon has always been associated with offering shoppers alternative brands, and that’s carried out within this store as well. "They’ve done a nice job," said Myra Solomon, vice president of Just Having Fun, which markets Petunia. She said the match of Bed Bath & Beyond and Harmon is indicative of retailers looking for new revenue streams and consumers looking for convenient shopping.There’s also a huge assortment of professional nail products including Nailtiques. Select Avon items such as Anew are even offered. Anew’s Retroactive 1.7-ounce cream sells here for $17.99.
In addition to cosmetics, there are several aisles of traditional drugstore fare such as shampoos (including professional names such as Aussie, TIGI and Artec), toothpastes, sun care, hair color and razors. The products are stocked high — almost ten feet in the air — so shelves can be quickly restocked. Harmon duplicates the use of bins for tiny trial sizes in the department, a popular feature at its traditional stores.
On a recent visit, two staffers patrolled the beauty department and handily answered questions about products. The entire store was well staffed with employees actively helping shoppers. Curwin said that is a hallmark of Bed Bath & Beyond’s stores which it hopes to duplicate at Harmon.
Beauty isn’t the only category going beyond the traditional assortment for the chain. This store has a massive snack department at the entrance of the store and an upscale crystal section.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)