NEW YORK — The Healing Garden hopes to blossom in the lackluster mass market fragrance category.

Coty Beauty U.S. expects The Healing Garden’s new scent, In Bloom, to nourish its own sales, as well as to lift the overall category. Women’s mass market fragrance sales wilted 6 percent to $500 million for the 52-week period ended Feb. 24, 2004, excluding Wal-Mart.

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