NEW YORK — IceBox Inc. hopes to spin platinum into record sales.IceBox, based in Brooklyn, N.Y., has enjoyed success creating custom private label beauty brands for specialty stores such as Charlotte Russe.Now the company and design manager Isaac Gindi are hoping to bring a product line that’s different from many of the brands sold in mass stores such as Revlon and Maybelline."When I look at the shelves, I see the same thing over and over again," said Gindi, a veteran of the beauty business. "I’m hoping to bring something that could pass for a line sold in department stores," he added. That’s what his new collection, Iced Platinum, was designed to do.The packaging distinguishes Iced Platinum from many mass brands. The sleek, polished silver casings are more reminiscent of MAC than Maybelline. The lip gloss, for example, features a silver top with a rounded bottom encasing the product. Eye quads have clear flip tops that yield a more upscale appearance than many mass competitors.While numerous mass marketers are targeting teens, Gindi believes Iced Platinum appeals to women of all ages. "It is sleek enough for younger customers, but also sophisticated enough for an older shopper," he said. "There’s unisex clothing and shampoos for all, why not cosmetics for all ages?"There are 60 stockkeeping units with prices ranging from $4 for single packs to $6 for double packs. "The double packs are a way to add value for the shopper," said Gindi. The lip, nail, eye and face products are available in six colors, which will change seasonally. The items will be on counter in the first quarter of 2003 and sources predict the collection could achieve retail sales of $3 million to $5 million its first year.Gindi feels that his experience with trendy boutique-style retailers helps him discover what will sell in mass doors. To further make the line stand out in the retail environment, IceBox features 36-piece easel displays, which were designed for a clean sell-through. "We want retailers to have the confidence that this will sell," said Gindi.Gindi is slightly ahead of the pack. Retailers said they expect a bevy of new and more sophisticated brands to be launched in 2003, as marketers look to fill the holes left by the exit of Olay cosmetics.Retail lore is that drugstores are recession resistant, and even tend to climb in rocky economies. But sales trends of the last year raised doubts that the theory still holds true. However, recent positive results from two major drugstore chains suggest there may be some weight to the theory after all.CVS, which had struggled with front-end sales last year, said same-store sales rose 8.3 percent in September. In a press release, company officials cited strategic actions taken last year as helping produce the "desired results." Corporate restructuring moves taken at Rite Aid to restore the chain to its former glory are also clicking. Rite Aid same-store sales exceeded 8.7 percent for September versus the same month in 2001. Of course both chains were impacted last year by the events of Sept. 11. However, these two drugstore chains reported increases at a time when both Target and Wal-Mart said September volume was weaker than expected. September is an important bellwether for what is to come for the holiday season. The upbeat September results have many drugstore chain executives looking forward to a strong Christmas.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)