HILLSBOROUGH, N.J. — Kohl’s, one of today’s hottest retailers, is creeping deeper into beauty.

Proof of the power merchant’s foray into beauty was evident Oct. 10 at the opening of a new 85,000-square-foot store in this bustling New Jersey suburb. The first 360 customers over the age of 16 were given free private label bath gel products. The items were gone within one hour.

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