NEW YORK — Lotta Luv hopes the Snapple logo will ad pop to sales of lip glosses.
Snapple is the latest in Lotta Luv’s stable of 30 candy, snack and beverage licenses. Lotta Luv also produces cosmetics and bath products resembling the likes of Cinnabon, Hostess Twinkies, Pez, Junior Mints and other well-known treats.
The lip balms and glosses bearing the Snapple name are the first from a new division of Snapple, owned by the third-largest beverage company, Britain’s Cadbury Schweppes. “Lip balms are a perfect extension of the Snapple name because of the flavors,” said Louis Goldstein, director of licensing and entertainment marketing for Snapple. Snapple is examining other licensing opportunities for the brand known for its quirkiness.
Goldstein said Snapple and Lotta Luv share an entrepreneurial, “scrappy” operating philosophy that made the companies a good fit. “They went out of their way to match our smells and flavors. We also think they’ll be a part of our wacky stunts and guerrilla sampling tactics,” he added.
Steph Fogelson, president of Lotta Luv said his company pulled out all of the stops to duplicate the spirit of Snapple. “We found componentry that pops when you open it — just like a bottle of Snapple,” he said. Other stock keeping units include a tin that looks exactly like a Snapple cap, a replica of a Snapple bottle that opens in the center to reveal the gloss and a round lip balm that can be applied to the upper and lower lip at the same time. The famous Snapple Real Facts, bits of information printed on caps, will be featured on the covers of the lip gloss tins.
The addition of Snapple could boost Lotta Luv’s sales toward the $40 million mark, industry sources said.
The Snapple products will debut in Claire’s early next year, along with rollout to other specialty stores and mass market chains. In addition to the channels of distribution that traditionally sell Lotta Luv’s candy brands, Snapple yields entry into convenience stores and supermarkets. Snapple is a staple in food chain beverage aisles and commands 33 percent of the premium tea business and a 44 percent share of the diet tea category. “We can see clip strips of the lip products at every checkout,” said Fogelson, referring to hanging displays that capture impulse sales while people wait to be rung up.The link with Snapple also helps Lotta Luv extend its reach to more male consumers. Snapple is equally popular with men as women and Fogelson thinks the brand will encourage more men to select a Snapple lip balm.
Lotta Luv, in turn, will help Snapple in its quest to entice younger consumers. Snapple’s consumer base is 18 to 24, while Lotta Luv has a big following with 13- to 17-year-olds. That dovetails with Snapple’s recent appointment as the drink of New York City. As part of that, Snapple was able to place vending machines in the city’s 1,200 public schools. Fogelson said vending opportunities are being examined for the beauty products.
Lotta Luv is offering 14 flavors based on the bestsellers from Snapple such as Fruit Punch, Go Bananas and Snapple Apple.
Displays will borrow from the beverage, too, with plans calling for mini-refrigerator displays and hanging cards with die-cut shapes of the Snapple bottles. Although Lotta Luv has a portfolio of numerous other brands, Fogelson doesn’t think Snapple will cannibalize from existing products.
Lotta Luv is one of a handful of companies seeking licenses with food brands. Added Extras is also packaging candy and candy makeup counterparts, while Bonne Bell has new licenses with Skittles and Starburst.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty