UNIONDALE, N.Y. — With more than 37 years of experience at Del Laboratories, executive vice president of marketing William McMenemy is well qualified to take the pulse of the beauty business.

McMenemy is especially fired up over his firm’s extension of the powerful Sally Hansen brand into color cosmetics with the launch of Sally Hansen Healing Beauty (see related story, page 6). Some retailers think the timing could be right since there is real estate available on cosmetics walls, courtesy of the exit of Olay and space cuts from other brands.

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