NEW YORK — New Dana is hoping for new life — not only for its company, but for the ailing mass fragrance business as well.

With its financial house now in order, New Dana Corporation is primed to pump new products into a languishing mass fragrance market starting early next year. "We’ve finally arrived at the place where we are ready to launch a new fragrance," said Tony Wesley, chief operating officer of New Dana. "Retailers are banging us over the head for new items."

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