WOODBRIDGE, N.J. — With the opening of its fourth store in New Jersey, Wegmans is showing it knows how to target stores for different markets.

Wegmans, based in Rochester, N.Y., operates some of the most upscale supermarkets in the United States, complete with patisseries and 400 varieties of cheese. The chain is known for hiring top-notch chefs. One pastry chef, for example, is from a fine dining establishment in New Brunswick, N.J., called The Frog and The Peach.

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