By  on October 16, 2006

MILAN — Like mother, like daughter.

From a fashion standpoint, that's the mantra at Cruciani and Sisley, two brands that recently introduced children's wear with Cruciani Y and Sisley Young, respectively. Both lines target a two to 12 age bracket and are infused with the same design identity as the women's clothes.

Cruciani Y's fluffy mélange cardigans, cashmere Montgomery jackets and flat-knit dresses with matching scarves and hats, in fact, are shrunken renditions of the women's styles with a pinch of youthful pizzazz.

To test the market, the line is currently available only in Cruciani's Milan flagship, where it immediately generated a waiting list. It will be officially presented at Pitti Bimbo in Florence in January with fall-winter 2007-08 and will roll out to 30 sales points worldwide, including the U.S., next year.

Sales are expected to reach $2.3 million in 2009.

"It's important that one's sense of beauty is honed from an early age," said Luca Caprai, chief executive officer of Maglital, which owns Cruciani.

Wholesale prices range from $100 for a basic cashmere sweater to $376 for a sports jacket.

Sisley Young was presented Oct. 3 in Milan for spring-summer 2007 and gives boys and girls the opportunity to show their spunkiness via floral designs, punkish white-and-black combinations and jacquards enriched with silver embroidery. Sisley is part of the Benetton group. Sales estimates were unavailable.

According to a spokeswoman, Sisley Young will be carried in 1,100 United Colors of Benetton stores for children, including in the U.S.

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