Yigal Azrouël is getting in on the contemporary game with a new label, called Cut 25. The line bows with a capsule collection for fall, available exclusively at Saks Fifth Avenue, Bergdorf Goodman and Intermix in July, followed by a full launch — and expanded distribution — for resort. “This is, for me, more young and hip — a downtown kind of girl,” says Azrouël. “She’s edgier, more fun and young.” And, to be sure, there is effortless drapery and intriguingly cut leathers aplenty.
Cut 25 is priced significantly lower than his main collection (wholesale prices are $53 to $365 versus $145 to $900) and has its roots in Y Yigal, a similarly priced, now-defunct line of draped jersey dresses he launched in 2008. Rather than revamp that, Azrouël and his business partner, Donata Minelli Yirmiyahu, opted to rebrand it as Cut 25. “It was really about evolving it into something bigger,” says Minelli Yirmiyahu. “Now it’s a comprehensive sportswear collection.”
For the lineup, Azrouël works his urban palette — neutrals, blacks and whites — as well as his trademark cuts and nonchalance. A T-shirt dress is seamless, save for dropped shoulders, while ultradraped frocks hug the body loosely to one side or feature sexy cutouts by the shoulders. Blazers, with leather trims and patches, are equally louche. A street-chic edge comes courtesy of body-con dresses with bold zipper details, a sleeveless army coat or allover sequined pants. Cut 25 also boasts convertible garments such as an oversize sweater that can be worn two ways or a striped top with snap embellishments to adjust the silhouette.
Minelli Yirmiyahu adds first-year projections are $3 million and they have plans for a Cut 25 store to open next year. Their ideal locale: New York’s SoHo. As for the name? “I always use the word ‘cut,’’’ explains Azrouël. “I loved the simplicity of it. And 25 is my lucky number.”
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18