Yigal Azrouël is getting in on the contemporary game with a new label, called Cut 25. The line bows with a capsule collection for fall, available exclusively at Saks Fifth Avenue, Bergdorf Goodman and Intermix in July, followed by a full launch — and expanded distribution — for resort. “This is, for me, more young and hip — a downtown kind of girl,” says Azrouël. “She’s edgier, more fun and young.” And, to be sure, there is effortless drapery and intriguingly cut leathers aplenty.
Cut 25 is priced significantly lower than his main collection (wholesale prices are $53 to $365 versus $145 to $900) and has its roots in Y Yigal, a similarly priced, now-defunct line of draped jersey dresses he launched in 2008. Rather than revamp that, Azrouël and his business partner, Donata Minelli Yirmiyahu, opted to rebrand it as Cut 25. “It was really about evolving it into something bigger,” says Minelli Yirmiyahu. “Now it’s a comprehensive sportswear collection.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"