Yigal Azrouël is getting in on the contemporary game with a new label, called Cut 25. The line bows with a capsule collection for fall, available exclusively at Saks Fifth Avenue, Bergdorf Goodman and Intermix in July, followed by a full launch — and expanded distribution — for resort. “This is, for me, more young and hip — a downtown kind of girl,” says Azrouël. “She’s edgier, more fun and young.” And, to be sure, there is effortless drapery and intriguingly cut leathers aplenty.
Cut 25 is priced significantly lower than his main collection (wholesale prices are $53 to $365 versus $145 to $900) and has its roots in Y Yigal, a similarly priced, now-defunct line of draped jersey dresses he launched in 2008. Rather than revamp that, Azrouël and his business partner, Donata Minelli Yirmiyahu, opted to rebrand it as Cut 25. “It was really about evolving it into something bigger,” says Minelli Yirmiyahu. “Now it’s a comprehensive sportswear collection.”
For the lineup, Azrouël works his urban palette — neutrals, blacks and whites — as well as his trademark cuts and nonchalance. A T-shirt dress is seamless, save for dropped shoulders, while ultradraped frocks hug the body loosely to one side or feature sexy cutouts by the shoulders. Blazers, with leather trims and patches, are equally louche. A street-chic edge comes courtesy of body-con dresses with bold zipper details, a sleeveless army coat or allover sequined pants. Cut 25 also boasts convertible garments such as an oversize sweater that can be worn two ways or a striped top with snap embellishments to adjust the silhouette.
Minelli Yirmiyahu adds first-year projections are $3 million and they have plans for a Cut 25 store to open next year. Their ideal locale: New York’s SoHo. As for the name? “I always use the word ‘cut,’’’ explains Azrouël. “I loved the simplicity of it. And 25 is my lucky number.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia