By  on January 6, 2012

NEW YORK — Cutie Pie Baby, a children’s wear manufacturer, has acquired Robar Inc., which makes the Babyworks and Mini Muffin children’s lines.

The cost of the transaction was $4.2 million in cash, including assets, purchase orders and intellectual property, according to a Cutie Pie Baby spokeswoman.

Eli Yedid, president of Cutie Pie Baby, said he hopes to expand Robar’s distribution through existing Cutie Pie relationships.

“The plan is to continue to produce clothing of the same quality and aesthetic for the existing customers to make the transition as smooth as possible,” Yedid said. Peter Dunbar, owner of Robar, will join the newly merged company. Key sales, production and operations executives will also join the combined firm, which will be based at Cutie Pie Baby’s offices at 34 West 33rd Street in Manhattan. The company is seeking larger headquarters.

Cutie Pie Baby makes children’s wear under the babyGEAR, Chick Pea, Kyle & Deena, Baby Bear, Got Milk?, Beverly Hills Polo and Liz Lange layette labels. It hopes to cultivate Robar’s relationships with Lord & Taylor, Dillard’s and specialty stores across the country.

Cutie Pie Baby’s lines are carried at retailers such as Amazon.com, Babies “R” Us, Beall’s, Bed Bath & Beyond, Boscov’s, Burlington Coat Factory, Buy Buy Baby, Century 21, Macys.com, Nordstrom, Peebles, Stage Stores, Steinmart, Von Maur and Zulily.com.

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