Salon owner Rodney Cutler is at it again - creating new hair products, that is.
Cutler, who owns two salons in Manhattan and will open a third this fall in Miami, has added two products to his hair care line. Both will be out in July.
Volumizing Spray is intended to "take your hair to new limits," said Cutler. It is an alcohol-free, lightweight styling spray intended to provide body and lift, yet allow the hair to remain touchable. Key ingredients include wheat amino acids, said to strengthen hair by penetrating the hair shaft; panthenyl ethyl ether, said to provide moisture balance and protection without weighing the hair down; panthenol and specialty silicone copolymers, intended to provide thermal protection against the effects of heat styling; UV protection, to prevent sun from discoloring hair; chamomile flower extract, for adding shine, and sweet almond oil, used for its repairable benefits. It will retail for $21. Definition Cream is a lightweight styling cream formulated to protect against frizz, yet add shine and definition. "It can be used on damp hair for a lived-in look or on dry hair to smooth flyaways, seal split ends or add shine," said Cutler. Key ingredients include avocado oil, which helps lend shine; panthenol and specialty silicone copolymers, intended to repair and prevent hair cuticle damage and prevent heat styling-related damage; UV protection to protect color, and extracts of watercress, Hawaiian white ginger, pear, mandarin orange, calendula and chamomile for hydration. Definition Cream will retail for $25.
The two new products bring Cutler's total product count to 16, each retailing between $14 and $25.
Cutler's distribution is now more than 200 doors, including Ulta and a host of beauty boutiques, including the Studio at Fred Segal. He also sells on QVC; Amazon.com and his own site, cutlersalon.com, which directs buyers to Amazon.com for fulfillment.
While Cutler declined to discuss sales projections, industry sources estimated that the products could do $1 million at retail in their first year on counter.
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