RIDGEFIELD, Conn. — CVS may be taking its beauty department motif from faux blond wood to soft lavender-blue.
A new CVS prototype, referred to by executives as its "store of the future," opened here in February. The entire store has been color-coded by category designed to make it easy to shop.
Beauty’s area has been colored lavender-blue, which is reflected on peg walls and signs. The carpeted beauty area is also highlighted by many illuminated fixtures, including the department’s lead-in display, an island unit that is set aside for color launches. As part of its plan to keep beauty at the door, cosmetics is the first department customers encounter upon entering the store. The cosmetics assortment includes mainstay mass brands like Physicians Formula, Almay, Neutrogena, Cover Girl, Maybelline, Revlon and L’Oréal. There are also products for younger shoppers such as Bonne Bell, f2f, Skaffles and other niche brands. CVS’ Grl Lab, its teen department, is much different here than in other CVS stores. Instead of having its own display, the Grl Lab merchandise is incorporated into a fixture, sharing space with other product categories.
Absent in this store, a high-volume unit in an affluent area, is CVS’ own Essence of Beauty cosmetics line. Essence of Beauty bath, however, gets its own home, and its new Perennials fragrances are prominent.
Curved gondolas achieve a more upscale look, but might not be continued since the configuration holds less product. Also, CVS might not use as many lighted displays — a costly endeavor. Some displays use a brushed metal look with a wooden base for a prestige appearance. Overhead aisle markers in the beauty department continue the blue look, as do shelf strips. Throughout the beauty area, round markers (also blue) are used to designate product sections such as Salon Hair Care, Shampoo and Conditioner and Specialty Hair Care. Salon hair products are also on an illuminated display.
The other areas in the store are food-seasonal and pharmacy. The food area is large and defined by gondolas positioned horizontally to the front of the store. There is also a wood floor to differentiate the area. The site formerly housed a Grand Union, so CVS maintained a large grocery area."CVS’ store of the future is a great example of manufacturers and retailers working together to reinvent the mass shopping experience, which is a key area of opportunity for the industry," said Marc Pritchard, vice president global cosmetics and personal care for Procter & Gamble. "CVS has created what can be described as a kind of ‘beauty oasis’ in the store which has the potential to increase sales. It also offers CVS a way to continue to differentiate themselves from other retailers and gain additional loyalty to their store. This results in what we all desire — a big win for the beauty shopper as well as for the retailer and manufacturer."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast