By  on October 6, 2008

Americans embrace bicycle travel as gas prices and obesity levels rise. 

With fuel prices significantly higher this year, the bicycle is an attractive alternative to a lot of Americans seeking more affordable modes of transportation.

This movement is not lost on casual and athletic apparel makers who already offer, or are introducing, urban cycling lines for the person who wants to ride a bike to the office—or store or restaurant—and doesn’t want to look like a racer in tight, brightly colored tops and shorts. Gramicci has a commuter cycling line for spring 2009, and Rapha is collaborating with Savile Row tailor Timothy Everest for a bespoke tailored jacket for fall and a line of ready-made dressy jackets for spring 2009. Wool apparel company SmartWool launched commuter cycling apparel at the recent Outdoor Retailer Summer Market for spring 2009. Swobo has had casual cycling apparel since it started in 1992, but president and founder Tim Parr said 2008 sales are up 110 percent so far over last year.

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