NEW YORK — Patrick Guadagno, the former president of IT Holding USA, has been named managing director of D&G, reporting to Gabriella Forte, the U.S. president of Dolce & Gabbana.

Guadagno had joined the American division of IT in 1998, then called Fashion Avenue Inc., and developed the marketing, sales and merchandising initiatives of its licensed collections, such as D&G and Just Cavalli, as well as Gianfranco Ferré, a company that IT eventually acquired.

As reported, IT renewed its D&G license last year, but the terms of the contract changed in that the sales and marketing of the collection are now handled directly by D&G through its own showrooms, while IT will continue to produce the line. Guadagno was well known to retailers for developing the D&G business in the U.S., and his transfer is expected to ease the transition of its sales and marketing in-house.

Before joining IT, Guadagno was a licensing and marketing consultant with Financo Inc. and Marvin Traub, and had earlier held senior marketing and operations positions at Wilke-Rodriguez and with the men’s licensed Calvin Klein business.

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