WWD.com/fashion-news/fashion-features/d-g-appoints-guadagno-730895/

NEW YORK — Patrick Guadagno, the former president of IT Holding USA, has been named managing director of D&G, reporting to Gabriella Forte, the U.S. president of Dolce & Gabbana.

This story first appeared in the May 20, 2003 issue of WWD.  Subscribe Today.

Guadagno had joined the American division of IT in 1998, then called Fashion Avenue Inc., and developed the marketing, sales and merchandising initiatives of its licensed collections, such as D&G and Just Cavalli, as well as Gianfranco Ferré, a company that IT eventually acquired.

As reported, IT renewed its D&G license last year, but the terms of the contract changed in that the sales and marketing of the collection are now handled directly by D&G through its own showrooms, while IT will continue to produce the line. Guadagno was well known to retailers for developing the D&G business in the U.S., and his transfer is expected to ease the transition of its sales and marketing in-house.

Before joining IT, Guadagno was a licensing and marketing consultant with Financo Inc. and Marvin Traub, and had earlier held senior marketing and operations positions at Wilke-Rodriguez and with the men’s licensed Calvin Klein business.