Daisy Fuentes is well on her way to creating a chain of fragrances.
Fuentes, whose Dianoche scent project for Kohl's Corp. quickly became one of the retailer's top-selling fragrances after its launch last July, will add So Luxurious, a new women's juice, in July.
And the budding fragrance creator can't contain her excitement. "When I got my first TV job, I was actually in cosmetology school," said Fuentes in an exclusive phone interview Monday. "I was going to be the next Vidal Sassoon. I'm a huge product junkie. I have more products than anyone in the world, and I've always said things like, 'If this had a little less of this, or that applicator was a little different….' And now people are listening to me and actually changing things to reflect what I'm saying. It's great!"
Fuentes is completely hands-on with her beauty business, in fact. "This has been the most fascinating part of my career," she said. "The whole beauty thing is a joy."
Created by Fuentes, working in collaboration with International Flavors & Fragrances and Karyn Khoury, senior vice president of corporate fragrance development worldwide for the Estée Lauder Cos. Inc., So Luxurious has top notes of wild honeysuckle, beach flower accord, mandarin and watery quince; a heart of magnolia, orange flower and Living Glorious Flower of Cuba accord, and a drydown of driftwood, amber and honey. "So Luxurious actually has its roots in the development process for Dianoche," said Fuentes. "It was born from a finalist for Dianoche. In the final process, we came up with two scents which we loved equally. We went with the other, but when we decided to do So Luxurious, it became the base we built on."
The Living Glorious Flower of Cuba accord is a nod to Fuentes' Cuban heritage and is a rich white floral with a green note and a hint of vanilla, explained Khoury.
"Daisy is the type of woman who wears jeans and diamonds together — she's casual and elegant," said Julie Howard, senior vice president of global marketing and brand development for BeautyBank. "We wanted to reflect that in the packaging, which is a faceted round shape and is very elegant." The bottle was inspired by a ring Fuentes wears everywhere, she added.
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