By  on January 31, 2008

The Danes are the latest to come to the rescue of too-skinny models — albeit about two years after everyone else.

The Danish Fashion Institute, or DAFI — which includes the brands Noa Noa, Georg Jensen, Jens Laugesen and Elite Models among its members — has joined forces with an eating-disorder organization to draw up industry guidelines geared toward promoting the well-being of Danish models. Also, posters have gone up around Copenhagen featuring slogans such as "Eating Is the New Black" and "The Weight of Your Worth Is Not Measured in Kilos."

"Instead of enforcing boundaries or legislation, we're trying to encourage awareness about eating disorders," said Eva Kruse, executive director of DAFI.

Pledges listed on the charter include laying out "wholesome food" on photo shoots and at shows, providing seminars for models on diet and exercise and supervising models under age 16.

Madrid Fashion Week took action against the size-zero phenomenon in 2006 when it banned underweight models from its runways. Since then, fashion councils in Milan, New York and London have initiated various regulations and guidelines aimed at monitoring the working conditions and health of models. Most of their steps are similar to those taken by DAFI, emphasizing voluntary guidelines rather than strict regulations.

Last month, the British Fashion Council said it would carry out spot checks during London Fashion Week to ensure that no models working are younger than 16 and that the city's show venues are free of drugs.

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