LOS ANGELES — The summer installment of Action Sports Retailer Trade Expo has a new date: Jan. 17-19, 2004.

This story first appeared in the July 30, 2003 issue of WWD.  Subscribe Today.

The show, running Saturday through Monday at the San Diego Convention Center, will be held earlier than previously scheduled in response to requests by participants pressed for shipping and travel time between Surf Expo in Florida and the ASR show.

Nailing an appropriate summer date has been a tricky proposition for ASR, which used to have a February date. The venue is also a change and homecoming for ASR, which at one time had hosted the summer event in San Diego. For the past few years and through last January, it was held at the Long Beach Convention and Entertainment Center.