By  on January 14, 2008

NEW YORK — David Chu Design International has merged its two ready-to-wear lines into a single, lifestyle brand with the aim of reaching a broader range of consumers. 

The tailored-driven David Chu line was folded into the Lincs - David Chu sportswear line in a bid to form a more fully merchandised lifestyle brand that combines modern elegance with casual ease. And to raise Lincs’ profile, founder David Chu is close to signing a sponsorship deal to dress the on-air talent of the Golf Channel, replacing Joseph Abboud as the channel’s official outfitter. 

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