BERLIN — Are Lancaster and the Coty Group hoping to echo the success of Davidoff Cool Water with their new menswear fragrance, Echo Davidoff? "You bet we are," exclaimed Bernd Beetz, Coty’s chief executive officer, at the international launch for Echo in Berlin.

Cool Water is no easy act to follow. A top 10 sales leader since coming out in 1988, Cool Water was the number two best-selling men’s fragrance in Europe in 2001, with "enormous dominance in Germany, Austria, Switzerland and Holland," said Lancaster president Michele Scannavini, who called Echo the most strategic launch in the Davidoff fragrance lineup in years.

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