NEW YORK — Two years after giving birth to twin boys, Ellen Davies is watching the growth of more than just two toddlers.

Davies and her husband and business partner, Jack, have been winnowing, refining and adding to their product assortment, and have seen their company grow more than 30 percent in that period. While they wouldn’t quantify that with numbers, industry sources estimate that the company does about $11 million annually at retail.

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