By  on August 19, 2009

House of Deréon is ready for work.

The contemporary brand, which started in 2004 and is designed by Beyoncé and Tina Knowles, will launch a full collection of day dresses for spring selling. The brand is already known for its collection of contemporary social occasion dresses, which sell in eveningwear departments of such stores as Bloomingdale’s, Saks Fifth Avenue and Neiman Marcus. But it’s Tina Knowles’ hope House of Deréon can now dress its customers for their daytime activities.

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