NEW YORK -- Daywear manufacturers, like just about everyone else in the innerwear business these days, are feeling good about sex.
"The bedroom turn-on category has been very well supported by all of the major retailers, and it should continue into 1995," said designer Lynne Greene at Val Mode Lingerie.
Key items include thong-back teddies, swingy chemises, camisoles and little T-shirts that can be layered under ready-to-wear.
Texture will also continue to be a driving force of daywear business, say makers, who note that allover reembroidered stretch laces, floral-pattern laces and lots of trims and embellishments are expected to be top ideas.
As for other fabric ideas, Karyl Chongas, vice president and general manager of the Vanity Fair brand at Vanity Fair Mills, noted, "We are still especially strong in the embellished tricot business, and we expect to expand into more cottons."
In silhouettes, Chongas said Vanity Fair would build its assortment of bodyliners, which she said were now being treated as a category. Vanity Fair introduced a group of bodyliners in August.
She noted that Vanity Fair would introduce body-tone colors into daywear next year. The company currently features body-tone shades in its Body Sleeks by Vanity Fair line of bras and panties.
Seth Morris, president of Val Mode Lingerie, noted, "We are very excited about our daywear business, and especially the way retailers have responded to our fashion products."
Val Mode, known for its sleepwear, got into the daywear business in the second half of 1994. The daywear is designed by Lynne Greene, formerly of Lady Lynne Lingerie.
Morris singled out cotton and Lycra spandex burnout treatments and stretch laces as top ideas. Based on bookings for spring, he added that heavily embellished camisoles of polyester charmeuse were expected to be hot items next year.
Among the sexy-looking hits for spring were sheer bodystockings, thong-back teddies and cami-hose, an all-in-one camisole, garters and stockings, she said. These items are done in combinations of stretch lace with mesh, or stretch lace with fishnet.
Greene noted that shine would be "very important" next year.
"Metallics are becoming more acceptable on a year-round basis," she said. "Pastel metallics will be good, and so will subtle touches of metallic in fabrics and trims."Mel Knigin, president of the Cinema Etoile division of Movie Star Inc., noted that thong-back teddies in allover lace, or in combinations of lace and polyester charmeuse with molded cups, were expected to be a "major hit" in 1995.
"Reaction has been phenomenal," he said. "The sexier-looking the item, the better it's booking."