By  on August 13, 2009

Success Apparel Inc. is launching a young men’s brand called DCoded for spring, leveraging the wide-scale launch of the brand in the boys’ market this fall. In both the young men’s and boys’ arenas, DCoded offers music-inspired collections that target surf and skate enthusiasts.

“We saw a lack of freshness and newness in the boys’ business, especially with the urban brands having slowed down so drastically. DCoded is an opportunity to fill that void,” said Gila Goodman, president and chief executive officer of New York-based Success Apparel.

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