LONDON — De Beers Group and the De Beers LV joint venture have repeated their denials of claims by Survival International that diamond mining is related to the relocation of Bushmen in Botswana.

As reported last week, Survival International, a nongovernmental organization, or NGO, plastered an image of a Kalahari Bushwoman over that of Iman, who is the face of the new De Beers LV jewelry company. Below it, a phrase read: "The Bushmen Aren’t Forever." Incorrectly, the protest poster targeted the wrong company — De Beers LV has no diamond mining operations of its own. It is the retail joint venture between De Beers Group and LVMH Moët Hennessy Louis Vuitton that is creating a global retail jewelry chain and the De Beers jewelry collection.

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